Music and visuals-wise, Vellitherai opens a vista of colour and melodies. One song has been shot in Bali, Indonesia and one in exotic Istanbul. Yet another, a peppy dance number has been shot in beautiful Jaipur, picturised with Prakashraj and a leading actress. The last of the movie will be concluded in the famous Golconda Fort in Hyderabad, with the lovely Lakshmi Rai.

The audio release too has been planned in an innovative manner, with very silver-screen-like backdrops and effects. Celebrating 75 years of Tamil cinema as well as the Isai Vizha, it is indeed going to be grand and unforgettable.

An evening of music, by music and for music - an evening to celebrate Tamil cinema in vintage style!

For a movie whose plot is based on filmdom, the filimi theme of the audio launch fit perfectly. It was a star studded occasion with the Who’s Who of the entertainment industry showing up on location on time!

Vellitherai is the joint venture of Moserbaer, Mirchi Movies & Duet Movies. Starring Prakashraj, Prithviraj, Gopika and Lakshmi Rai, with a host of acting talents from across cinema, Vellitherai also boasts of some notable technicians who have made this celluloid dream come true!

GV Prakash, oft called the Music Protégée has conjured up some magical tunes for the movie. Who better to bless him than the musical geniuses and creators of many a soul soothing melody, MS Vishwanathan and TK Ramamurthy! It was a proud moment not just for Duet Movies but for the entire Tamil Cinema Industry when these ace musicians were felicitated at the audio launch. Tributes were paid to the Mellisai Mannargal through an audio-visual presentation, followed by little children singing their compositions. Celebrities present at the event spoke greatly about the contribution of the veteran composers.

His golden voice has echoed in our households for years and continues to do so. He is none other than PB Srinivas. A veteran and much loved singer, he too was felicitated at the Vellitherai Audio launch as a part of the movie makers’ tribute to ageless Music of Tamil Cinema.

Vellitherai is inspired by the hit Malayalam flick Udhayananu Thaaram which had Mohanlal in the lead. And it was Mohanlal who was the guest of honor at the audio launch, who released the first Audio CD of Vellitherai. For the first time in Tamil cinema, a Karaoke CD was released along with the audio, enabling music lovers to sing along to their favourite movie album, as Vellitherai is sure to be! This is indeed a unique concept, sure to find a more widespread acceptance than can ever be imagined, worldwide.

The audio launch took place in the ballroom at the Taj with décor that took us through the history of Tamil Cinema. The launch was attended by all the big names in the industry, including S.P. Balasubramanium along with his son Charan, Mani Ratnam and Suhasini, Shankar, Editor Mohan, brothers Raja and Ravi, Bhagyaraj and son Shanthnoo, Arjun, Balu Mahendra, Vidhyasagar, Vairamuthu, Na. Muthukumar, Jeevaa, Karthi and the movie's cast and crew.

This star spangled show bares testimony to the immense expectations for the movie not just from the audience, but even the Tamil cinema industry. From the looks of it, we are in for a thoroughly interesting ride in the name of Vellitherai!